July 3, 2008
Forget about that Cavalallaceade Seth MacFarlane’s newfound intimate tryst with Google, Viacom’s taking uncomfortable peeks at our online undies.
Merely hours ago today, US District Court Judge Louis Stanton ordered Google to allow Viacom to access, basically, FUCKING EVERYTHING (that is, YouTube-related). This media monster (owner of manufactured-to-be-cooler entertainment companies like MTV and Nickelodeon) will now have the details of what we’re watching, what we’re not watching, and what we’re re-watching on YouTube. Aside from presenting Viacom with the potential of digging ears-deep in a marketing fantasy, the judge’s decision begs the question: um, what?
An AFP article explains: “Viacom is seeking the data as potential evidence for a billion-dollar copyright suit against Google, which Viacom charges acts as a willing accomplice to Internet users that put clips of Viacom’s copyrighted television programs on YouTube.”
While the data will allegedly remain anonymous, someone out there will know about my obsessive habits of watching (and replaying) pre-2000 Mariah Carey videos. Someone tell me this isn’t reminiscent of AOL’s oopsie in 2006.
July 3, 2008
What happens when you cross an Internet superpower with an invincible fighting chicken? In some cases: a really, really, really marketable online campaign. And in other cases: really, really, really speechless fans. Seth MacFarlane, creator of frat boy favorites Family Guy and American Dad, is launching Seth MacFarlane’s Cavalcade of Cartoon Comedy. Immediately after viewers get over the word “cavalcade” and MacFarlane’s seemingly forced alliteration, one begins to ponder: is this intended to be as annoying as it sounds?
The series will contain 50 short clips, all less than two minutes in duration. The cartoons are scheduled to be aired along with Google’s AdSense advertisements and placed on targeted websites. In addition, they will be accessible via YouTube. Now with MacFarlane on the drawing board, AdSense as his partner in crime, and YouTube as their cheerleader, it’s nothing but synergy at its finest.
Do I feel the future of cartoons at my fingertips, or is this what mother always told me about heartbreak? While the distribution of this product is undeniably ingenious, it seems as if the short New Yorker style clips will eventually become synonymous with “Winning a Free iPod” and “Are You Paying Too Much For Health Insurance?”