July 3, 2008
What happens when you cross an Internet superpower with an invincible fighting chicken? In some cases: a really, really, really marketable online campaign. And in other cases: really, really, really speechless fans. Seth MacFarlane, creator of frat boy favorites Family Guy and American Dad, is launching Seth MacFarlane’s Cavalcade of Cartoon Comedy. Immediately after viewers get over the word “cavalcade” and MacFarlane’s seemingly forced alliteration, one begins to ponder: is this intended to be as annoying as it sounds?
The series will contain 50 short clips, all less than two minutes in duration. The cartoons are scheduled to be aired along with Google’s AdSense advertisements and placed on targeted websites. In addition, they will be accessible via YouTube. Now with MacFarlane on the drawing board, AdSense as his partner in crime, and YouTube as their cheerleader, it’s nothing but synergy at its finest.
Do I feel the future of cartoons at my fingertips, or is this what mother always told me about heartbreak? While the distribution of this product is undeniably ingenious, it seems as if the short New Yorker style clips will eventually become synonymous with “Winning a Free iPod” and “Are You Paying Too Much For Health Insurance?”